Busy is not a business case; a street can be full of people and empty of your customer. How demand analysis measures intent, capacity, and gap — plus four location factors owners underestimate: access, catchment shape, time of day, and neighbors.

A crowded street is not purchasing power, and national averages hide the decision you're actually making. What retail market research measures — catchment, demographics, competitive supply, demand gap, footfall — and three mistakes we see repeatedly.